Brand Guide & Toolkit

This toolkit and brand guide serve to create a uniform appearance for the Kalida Park System, its buildings, and its publications

Dusty Gold

HEX: #a0824a

RGB: 160, 130, 74

CMYK: 0, 19, 54, 37

Nature Green

Four Seasons Park Logo

HEX: #93d98b

RGB: 147, 217, 139

CMYK: 32, 0, 36, 15

Branding Colors

In general, the primary palette should take up a minimum of 50% of the color of the design. The secondary palette should be limited to 35% and the accent palette no more than 15%

Primary Color

Secondary Color

Accent Colors

Kalida Maroon

HEX: #560319

RGB: 86, 3, 25

CMYK: 0, 97, 71, 66

Autumn Orange

Four Seasons Park Logo

HEX: #fac67a

RGB: 250, 198, 122

CMYK: 0, 21, 51, 2

Winter Blue

Four Seasons Park Logo

HEX: #8dc0e1

RGB: 141, 192, 225

CMYK: 37, 15, 0, 12

Sunny Yellow

Four Seasons Park Logo

HEX: #f5dc91

RGB: 245, 220, 145

CMYK: 0, 10, 41, 4

Wooded Brown

Various Logos

HEX: #6e4618

RGB: 110, 70, 24

CMYK: 0, 36, 78, 57

Forest Green

Plum Creek/Froggy Park

HEX: #174d32

RGB: 23, 77, 50

CMYK: 70, 0, 35, 70

Froggy Green

Froggy Park Logo

HEX: #1fdd52

RGB: 31, 221, 82

CMYK: 86, 0, 63, 13

Riverbend Blue

Riverbend Landing Logo

HEX: #00284a

RGB: 0, 40, 74

CMYK: 100, 46, 0, 71

Clear River Blue

Riverbend Landing Logo

HEX: #0082c8

RGB: 0, 130, 200

CMYK: 100, 35, 0, 22

Structural Grey

Pioneer Park Logo

HEX: #849099

RGB: 132, 144, 153

CMYK: 14, 6, 0, 40

Berry Purple

Plum Creek Logo

HEX: #60239f

RGB: 96, 35, 159

CMYK: 40, 78, 0, 38

Park Logos

The Kalida Park System logos are the cornerstone of our brand. The marks support and enhance the greater identity system — unifying many parks under one brand. Consistent treatment of the logos increase recognition and promote connectivity.